Company : Inizio Engage Position : Performance Marketing Manager Location : Remote Vacancy Type : Headcount Salary : Competitive Inizio Engage have an exciting opportunity for a Performance Marketing Manager to join our clients? business. They are looking for a technically skilled and creative Performance Marketing Manager to join their team and help them optimise their marketing efforts. This is a great role for someone with proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO and PPC. This role will suit someone with a strong analytical skill with the ability to generate actionable insights from data. This is a great role, working remotely and for a business that is growing. Key Responsibilities: Plan, execute and measure performance-based marketing campaigns, optimising based on performance data. Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection. Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic. Contribute to managing and optimise paid search, paid social and digital advertising campaigns to maximise ROI. Manage and analyse marketing data, ensuring accurate tracking, reporting and high-quality data integrity. Contribute to developing and managing marketing attribution models using Salesforce and Pardot to understand the impact of different campaigns on lead generation. Developing of multimedia content, including success stories, advertorials, website content, video content briefs. Conduct ongoing analysis of campaign performance and provide recommendations for optimisation and improvement. Key Skills: Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO and PPC. Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing, Salesforce and Pardot. Strong analytical skills with the ability to generate actionable insights from data. Excellent understanding of marketing attribution models, digital marketing tools and conversion rate optimisation strategies. Skilled copywriter. Posses the ability to balance a data-driven approach with creativity. Background Please note if you have not heard from a member of the resourcing department within 7 days your application has been unsuccessful at this stage. Thank you for your interest in Inizio Engage.
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